Part of Serbia that travels with you: Air Serbia opens a new oasis of authentic souvenirs at Belgrade Nikola Tesla Airport

Air Serbia officially opened its new, carefully designed retail space in the Duty Free zone of Belgrade Nikola Tesla Airport today. This unique display is not just a point of sale, but an invitation to all passengers to take with them a piece of Serbian hospitality and authentic design that combines tradition with modern aviation.

The new shelf, visually designed as a contemporary interpretation of an aircraft tail, reflects the recognizable corporate colors of the national airline. The dynamic design is further emphasized by blue lighting that evokes the sky, as well as a rotating logo, while the floor graphics complete the overall experience and visual identity of this retail space.

At this location, thanks to cooperation with Avolta, passengers now have access to a selection of products that combines already recognizable items from Air Serbia’s retail offer, as well as specially developed products created exclusively for the airport Duty Free zone, as a perfect gift for loved ones abroad.

The offer includes:

• T-shirts, travel pillows, bags, and toiletry bags,

• decorative souvenirs, such as a unique snow globe featuring an Air Serbia aircraft,

• products made in cooperation with Etno Network.

With this initiative, Air Serbia is sending the message that the journey begins long before takeoff. The new display gives every passenger the opportunity to take from Serbia a unique gift that combines Air Serbia’s modern vision with the rich traditions which Serbia is known for around the world.